Wembley: a guide to London's investment property hotspot

Wembley: a guide to London's investment property hotspot


The real appeal of Wembley is the regeneration of the area and the connectivity into and out of London. It is one of the largest regeneration schemes in the country. It is also just two stops from Old Oak with future HS2 and Crossrail links.Expect values here to increase by 20% over the next two years.

From our development in Wembley it is a mere 3 minute walk to Wembley Park Station (Jubilee & Metropolitan line). From there you can travel to the West End which offers a plethora of entertainment venues, theatres, restaurants and shops. This is just 14 minutes away.

Wembley itself has hundreds of shops and restaurants including the London Designer Outlet mall.

Wembley Central Station is a little over 10 minutes walk and offers the Overground Network to Marylebone (15 minutes) and also the Bakerloo Line.

Wembley is also connected to the North Circular road which offers fast connections to the M1 and A40. Buses run to and from Wembley 24 hours a day from central London.

Wembley Skyline


  • Zone 4 prices but zone 2 travel times. Just a 3 minute walk to the tube/railway station and only 12 minutes to Zone 1 (Baker Street, Bond Street and on to Green Park, Westminster etc.)
  • Wembley is one of the largest and most exciting urban renewal projects in Europe
  • It's one of the best performing boroughs in London with double digit increases to property values over the past 12 months. This is expected to continue over the next 7 years as the regeneration continues to take shape.
  • Yields here are between 4.3-5.0%
  • Completion of Wembley Parade is end 2019
  • 70% Loans available with rates starting from 2.8%
  • Almost all of London's universities are within a 30 minute commute hence the area is attractive to the full spectrum of tenant profiles: students, professional and corporate tenants


Introvideo >
House Prices >
Regeneration Article One >
Regeneration Article Two >


Wembley Parade:

Internal shot Internal shot1, 2 & 3 bedroom homes with outdoor space

Simpson Court – eight 2 bedroom units available

Prices from GBP 613,000-638,500

Size from 848-857 sq ft plus 80-82 sq ft balconies

Artyon Apartments – twelve 2 & 3 bedroom units available

Prices from GBP 546,000-875,500

Size from 700-1,094 sq ft plus 80-735 sq ft balconies

NEW RELEASE - Watkins Tower – thirty 1 & 2 bedroom units available

Prices from GBP 438,000-706,000

Size from 532-900 sq ft plus 68-116 sq ft balconies

Shopping and EntertainmentWembley is being designed to become a major shopping and entertainment centre for London


Urban regeneration has been proven time and again to boost property prices (think Canary Wharf, Stratford Olympic Village, Croydon and Battersea Nine Elms), and when that regeneration conspires with strong existing fundamentals the upward pressure in values is explosive. For our investors in Wembley Parade the future price growth (which has already outperformed similar areas) promises to be dynamite.

Outperformance of Wembley is due to a number of factors, including:

  • the existing amenities and facilities in Wembley
  • the spreading of economic growth from London's centre
  • the huge regeneration program underway - 6,000 new homes and 8,000 new jobs still to be created
  • a new Crossrail link nearby
  • the demand from Londoners looking for properties offering more value for money

The regeneration is well underway and is expected to be finished by 2025.

Plan Map

In Quintain Stage 1 alone 3.8 Billion Pounds has been invested on 42 acres of land with 63,000m2 of office space creating 8,500 new jobs.

The following photos show the rapid progress so far:

Wembley 2011


Wembley 2015


Wembley 2017


A place to live and workA place to live and work

According to London’s Mayoral office, Wembley can accommodate up to 11,500 new homes and will create 10,000 new jobs because of its regeneration programs that are revitalising the area. Not only will local jobs be created but, for those working in the City, offices have never been closer. There has always been a trade-off between commute time and choice of living location: but the difference between property prices in Zone 2's Finchley Road and Wembley Park is now more than £1 million – yet Wembley is just eight minutes away.


Of course location is key and Wembley Parade is located in Wembley's best postcode. Buyers (and surveyors) take into account many considerations including but not limited to brand, perception, build quality, design, aspect, features etc. Wembley Parade is built by Anthology, one of London's highest quality award winning developers and these apartments are built to their usual high standards.


Nearest comparable is a building called Alto ( www.alto-apartments.com )

Alto is located in a crowded area and on a busy road. Quite nearby but a 12 minute walk to Wembley Park Station. Electric heating is a negative, smallish kitchens and not all homes have balconies. An inferior finish (no heated towel rails etc), however Alto it's still a good location being close to the commercial centre but overall smaller apartments, not as attractive interior design, shorter lease and there is commercial space on the ground floor which makes it less appealing. Alto does have a gym and a concierge, however this translates into +20% service charges and expect higher maintenance costs in the long run. The majority of the units were sold off-plan from 2015 and the property completed in 2017. Take up from tenants was strong and only a few homes remain available.


One bed - Let agreed @ 1500 pcm : www.zoopla.co.uk/to-rent/details/44425228

Two bed - Asking 1900 pcm : www.zoopla.co.uk/to-rent/details/44255746


If you look online at the selling prices within Alto the GBP/psf is similar or higher than Wembley Parade averaging GBP 750 psf. In my opinion 'Wembley Parade' eclipses 'Alto' in terms of value, location, the developer and desirability.

Reasons to invest in Wembley now

Wembley property benefits from being close to one of the most sought after pieces of London real estate: proximity to a tube station. Wembley really does have Zone 4 property prices with Zone 2 travel connections – Baker Street is a mere 12 minutes tube journey. As connectivity improves further and economic growth spreads from the centre, Wembley property, will converge with property prices in Zones 2 and 3.

Wembley will benefit from a new Crossrail link from Old Oak Common in the future, and unlock even more rapid economic growth in Wembley. With all this economic and regenerative activity taking place, the focus is shifting from retail and leisure to residential.

When it comes to property investment, I believe ensuring that the fundamentals are in place for sustained and sustainable growth should be the property investor’s number one concern. With Sterling beginning it's expected recovery, interest rates at historical lows and the London property market about to enter the next 8 year growth cycle, now is the perfect time for investors to enter the market. I think you'll agree the story with Wembley is quite compelling and this development really does tick all the boxes.

For more information on the above please don't hesitate contact us:

Timothy Higgins

+852 6462 9815 / +852 2891 2003


Join the discussion